Back in the olden days of 2005, companies posted updates to their websites, and interested parties subscribed via RSS were guaranteed to see 100% of the updates. Today, people like the Facebook page of companies and only 18% of those people will see updates. If the company wants more they have to pay up.
This is progress? Why would any organization let Facebook get between themselves and their customers, donors, etc. I would love for this to be the start of a resurgence of interest in web sites. But I’m not getting my hopes up.
I think Facebook works brilliantly as a social network. Sharing pictures with friends, news, etc. is what Facebook was originally designed for, and it does that quite well. As a commercial platform, Facebook is (I hope) doomed to fail. The only way Facebook can live up to its earning expectations is to succeed wildly as a commercial platform. Something has to give.